Roles
Marketing Manager, Kiawah Island Club | Jan 2016-present
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Magazine Editor, Kiawah Island Club Magazine | Jan 2016-Dec 2019
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Marketing Specialist, Kiawah Island Club | Sep 2014-Jan 2016​
Skills
Social Media outreach
Project Management
Communications Strategy
Content Writing
Marketing Budget Management
Website & Mobile App - Development & Analysis
E-mail campaigns
Marketing Management
As the Marketing Manager for The Kiawah Island Club, I am responsible for all Club marketing and communications materials (printed and digital) to 3,500+ Club Members, Real Estate prospects, and 500+ employees
Digital: Club website, mobile app, e-mail/e-blasts, text blasts, Facebook, Instagram, Twitter
Printed: program guides, magazines, monthly calendars, brochures, posters, flyers
Measuring Success
It is imperative to measure data and feedback. Not only to identify areas that we are excelling and areas that need improvement, but it's also the only way that customers, superiors, and fellow colleagues can excel and improve as well. I am responsible for compiling data and presenting it in appropriate formats.
Website & Mobile App usage (Google Analytics, etc.)
Budget Analysis & Management
Customer & Employee Satisfaction Surveys and Feedback Logs
Technology
Basic Office Suites: Microsoft Office Suite, Google Suite, Adobe Creative Suite
Social Media platforms & tools: Instagram, Facebook, Twitter, Pinterest, Hootsuite, HubSpot, Later
Project Management & Analysis: ProWorkflow, Basecamp, Google Analytics
Marketing & Communications: Wix website builder, MailChimp, WordPress, RiseVision, MemberText, Textology, LiveChat, Formsite
CRM: SalesForce, PropertyBase
Other Media: Prezi, iMovie, Movavi Video Editing
Hospitality, Club, & Point-of-Sale Tech: Resy, MembersFirst, Jonas, Shopify, ForeTees
My Work
As Marketing Manager, I am responsible for all communications that represent The Kiawah Island Club. I see all projects from conception to completion. I compile information from 12+ departments including events, golf, food and beverage, cottage rentals, spa & salon, sporting clays club, boating & fishing, Membership, etc. I then create content, input into an overarching communications plan, share with senior management team, and manage the project's status and completion. I coordinate with a graphic designer, hire freelance writers, and in some cases, design and write myself.
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Below are just a few samples of projects that I have completed.
Brochures
Since becoming Marketing Manager in 2016, I was responsible for communicating the launch of several new services and amenities including the Marsh House clubhouse, Boat Club, Golf Learning Center, luxury shuttle service, and more. With each launch, a new piece is conceived and kept up to date from year to year. These brochures are used as a sales tool for Real Estate and also for current Membership.
*The largest brochure project that is completed each year is the Club brochure which lists all Club services and amenities. This piece is mostly used for real estate purposes, but it's also used as a submission piece to garner awards and rankings.
*This particular brochure was submitted to the Platinum Clubs of America election committee in October 2019, in which we subsequently making the top 50 Clubs in America list for the first time ever in 2020.
Program Guides
With over a dozen world-class amenities and services that operate year-round, it's imperative to offer channels to help 3,500+ Members navigate what they have at their disposal. Each season brings a new line-up of events and it's my job to put together a piece that best represents this line-up. I collaborate with all 12+ department heads, compile their information, write the event descriptions, and compose into one piece that's easy for Members to utilize. This piece has been referred to by Members as "the Club bible." Once the piece is completed and each event and service is input into the communication plan and website, I switch roles from Marketing Manager to Member Services Manager. I ensure all of our systems are prepped and ready for my team when reservations open and each individual system (e.g. Resy for dining reservations, MembersFirst for events, Jonas for sports and recreational activities, etc.) is seamless for staff and Members to plan their season with the Club.
Magazines
I served as The Kiawah Island Club Magazine Editor from January 2016 to December 2019. I created and oversaw layout and structure, hired writers, and managed photography. This annual piece was initially meant for existing Kiawah Island Club Members, but each issue saw more improvement and opportunity from the previous issue and eventually became a key sales tool for real estate. The Club magazine was then absorbed by the larger Island-wide biannual magazine, Legends. I now submit Club information to the Legends editor and proof and approve and Club content within the magazine.
Mobile App
Kiawah Island Club app
I have onboarded several new technologies and programs over the years. These programs were initiated to serve our marketing needs, reservation and service needs, and operational and employee communication needs. One of my largest projects was the launch of The Kiawah Island Club mobile app in August 2018.
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This app is utilized by Members, staff, guests, and prospects. The app includes features like push notifications, request forms, access to Club news, reservations, account statements, contacts, etc.
Team Communications Site & Mobile App
KIC Team Communications Site & Mobile App
In June 2020, I designed and launched The Kiawah Island Club Team Communications share site, a multi-page website and mobile app for all 500+ company employees to access which contains all operations information, marketing and communications timelines, request forms for operational changes and marketing collateral, manager deadlines, Human Resources forms, etc. This was an initiative IÂ took upon myself after seeing a lack of communication and consistent information across company departments. This site and mobile app hosts all major documents and communications, both internal and external, in order to ensure everyone has access to the same resources that's readily available from any computer or mobile device.
Digital Signage
KIC Employee TV Communications
After surveying 500+ employees on their work experience in early 2018, the area staff identified as needing the most improvement was employee communication. One idea was to install TVs in every major employee-facing area, including break rooms, administrative offices, Human Resources, cafeterias, restaurant kitchens, etc. In June 2018, fifteen TVs were installed across the Island in these employee areas. Each day, my team and I design and schedule rotating content to include the most up-to-date information like Club happenings, upcoming operational changes and construction projects, employee events, Human Resources information, and any other news pertinent to staff in both English and Spanish. To lure more attention to the screens, between the informative content, I create and include fun and engaging content like staff photo galleries, trivia and contests, and funny videos that relate to the Club and hospitality industry.
Brand
Identifying your brand is imperative. At The Kiawah Island Club, we identified what elements define us and what people think when they hear "Kiawah"—nature and wildlife, world-class service, and unmatched amenities. We strive to reflect our brand in all of our communication outlets whether it's an Instagram post, an out-of-order sign on an elevator, a business card, etc. All of these are funneled and approved by me and my team to enable us to stay consistent with our brand.